by In today’s media-heavy digital economy, managing content is no longer just about storage—it’s about scaling operations, simplifying workflows, and securing distribution. At New Spark Media, we understand the complexity and volume of content that teams must handle, whether they’re publishing training materials, product videos, or multilingual campaigns.
That’s why we’ve built a powerful metadata and workflow management platform that transforms how content teams operate—saving hours of manual work, improving consistency, and enabling rapid global distribution.
Real Impact: Helping HP Win a TITAN Business Award
One of our most impactful collaborations was with HP’s Customer Support video team, who needed to scale their global video publishing operations. Using the New Spark platform, HP was able to:
- Automate high-volume workflows
- Ensure secure, multi-channel delivery
- Maintain quality and consistency across localized content
The result? A TITAN Business Award for their digital video publishing solution—powered by New Spark Media.
“NewSpark.io’s platform gave us the scale and automation we needed to meet global demand. It freed up our internal teams and ensured secure delivery of every asset.”
— HP Video Operations Team
This partnership showcases how a robust, automation-driven approach to media management can win not just internal efficiency—but external recognition as well.
Smarter Metadata Means Smarter Teams
At the heart of New Spark is a flexible, intuitive custom metadata engine that allows your team to:
- Define structured fields like asset type, owner, language, and licensing status
- Use dropdowns, multi-selects, text inputs, or API-derived data
- Group metadata fields by function, team, or region (e.g., Playlist – Español, Playlist – 日本語)
- Auto-assign values based on file names, content type, or workflow triggers
This ensures that metadata is always complete, consistent, and meaningful—without tedious manual input.
Innovative Use Case: Metadata as Interactive Quizzes
One unique innovation we’ve built on top of our metadata system is the ability to use it for interactive quizzes. Simply label metadata fields as questions, define possible answers, and assign the correct answer—then validate user input through our API.
Use cases include:
- Compliance training
- Knowledge checks during onboarding
- Viewer engagement for educational content
All built directly into your media pipeline, with zero custom coding.
Full Workflow Automation
New Spark Media supports automated workflows from content ingestion to publishing. Our platform allows you to:
- Route videos to the correct platform (Widen, Brightcove, YouTube, etc.)
- Apply metadata templates based on category or project
- Set file-specific rules (e.g., required fields for
.mp4,.mov) - Create derived metadata or use external API integrations to enrich content
This drastically reduces the need for repetitive tasks, increases accuracy, and allows creative teams to focus on what they do best: creating high-impact media.
Built for Scale and Security
Your content deserves enterprise-grade protection. That’s why New Spark is built from the ground up with media-grade security, ensuring the safe distribution of sensitive or embargoed content.
And thanks to our scalable architecture, we support global teams handling thousands of videos per month, without downtime or data bottlenecks.
Real-Time Efficiency Gains
By using New Spark Media:
- A global brand like HP saved hundreds of staff hours
- Localization teams can independently manage region-specific playlists
- Media managers can confidently automate publishing to multiple platforms
- QA and training teams can turn metadata into lightweight learning tools
Let Your Content—and Your Team—Shine
At New Spark, our goal is to amplify the capabilities of your internal teams, not replace them. By offering intuitive tools, intelligent automation, and deep customization, we help your content—and your people—go further, faster.
👉 Ready to level up your media workflows?
Let’s talk. Book a demo and see what New Spark Media can do for your team.