UGC Platform or Media Manager: What’s Right for You?

At New Spark Media, we work with two primary types of clients:
User-Generated Content (UGC) platforms and Media Managers.
While both rely on our powerful ingestion, moderation, and distribution engine, each has unique goals, workflows, and challenges.

Not sure where your needs fit? Here’s a breakdown to help you decide:

UGC Platform

Built for brands, publishers, and organizations that crowdsource content from their communities

Streamline Your Operations

Automate every step — from user submission to moderation to final publishing — all within your ecosystem. No more clunky handoffs or third-party tools.

Build Your Community

Let your audience become creators. Launch challenges, contests, or reward systems with points, badges, and other gamification tools to encourage engagement and regular content submissions.

Own Your Content

No more licensing nightmares. With New Spark, you own the media, the data, and the user relationships — period.

Enforce Governance

Apply your content taxonomy from day one. Tag submissions correctly, route them to the right teams, and apply access control rules based on contributor roles or content type.

Perfect for:

Broadcasters running viewer contests
Newsrooms accepting eyewitness submissions
Brands building ambassador programs
Sports teams sourcing fan content

Media Manager

A streamlined solution for production teams that need to manage, review, and distribute content quickly

Accelerate Throughput & Cut Costs

Consolidate your file-sharing, review tools, publishing workflows, and DAM into a single solution — and stop paying for five tools to do one job.

Upload, Anywhere

Drag-and-drop uploads from in-house teams, freelancers, or agencies — even globally distributed contributors. Assign files to specific projects or folders and go.

Enrich Your Assets

Auto-transcription, AI tagging, geo-location — it’s all included. Easily find the perfect shot, quote, or b-roll later. Even create searchable dialogue with our captioning tools.

Transform with Ease

Use our browser-based trim & clip tools to quickly cut down footage, create short edits, or prep social clips — no heavy software required.

Review, Timecode-Perfect

Send review links to clients or stakeholders with in-line commenting at exact timecodes. No more confusing emails or edit spreadsheets.

Publish & Sync

Automate distribution to YouTube, DAMs, OVPs, and more. Enforce metadata, taxonomy, and platform-specific rules as you go. No copy/paste needed.

Perfect for:

Marketing teams managing video pipelines
Post-production houses
Corporate comms teams
Creative agencies

So — Which One Are You?

If you’re building a community-powered content engine, the UGC Platform is your best fit.
If you need to move media through production fast and efficiently, the Media Manager is built for you.

Not sure which category you fall into? Many of our clients are a hybrid — and that’s okay.
Our platform is flexible enough to support both worlds, seamlessly.